StrategicPlan@VisitRenoTahoe.com

RSCVA Strategic Plan Background:

The RSCVA has generally looked at planning in the context of the upcoming year's budget. There is a need for a longer-term vision and plan to guide the organization. Creating a process that will build a consensus among staff, stakeholders and the Board of Directors about the organization's role, goals and objectives will be of benefit. A plan is a vision, a vision of the future. It is a method to facilitate decision making and clarify options. The goal of this process is to develop and adopt a strategic plan for the RSCVA by spring 2007 that will guide the organization's efforts for the next 3 - 5 years.

ELLEN OPPENHEIM

Ellen Oppenheim is the President/CEO of the RSCVA. Prior to accepting this position, Ellen was the Deputy Chief of Neighborhood and Customer Services for the City of San Diego. Previous to serving as the Deputy Chief, she also held the positions Deputy City Manager and Director of Park and Recreation for the City of San Diego. From 1999 to 2002, Ellen was the General Manager of the Los Angeles Department of Recreation and Parks. From 1996 until 1999 she served as Vice President/General Manager for GES Exposition Services managing the Northern California office based in south San Francisco. Ellen was Director of Conventions, Cultural and Visitor Services for the City of San Jose from 1990 to 1996. Other top level posts include the position of Associate Dean of Students at Stanford University in the eighties. She is a proven CEO/COO/General Manager with government, corporate and university experience. Ellen has a B.A. in Psychology and M.B.A. in Management from the University of Wisconsin-Madison. Ellen has managed and marketed a wide variety of facilities, programs and services.