RSCVA Strategic Plan Background

The RSCVA has generally looked at planning in the context of the upcoming year's budget. There is a need for a longer-term vision and plan to guide the organization. Creating a process that will build a consensus among staff, stakeholders and the Board of Directors about the organization's role, goals and objectives will be of benefit. A plan is a vision, a vision of the future. It is a method to facilitate decision making and clarify options. The goal of this process is to develop and adopt a strategic plan for the RSCVA by spring 2007 that will guide the organization's efforts for the next 3 - 5 years.

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RSCVA SWOT Analysis - Final

Regional Attributes

 

 

STRENGTHS

  1. Low cost of living
  2. Favorable business environment
  3. Proximity to California
  4. Logistics and distribution capabilities
  5. Great air service for community our size
  6. I-80 corridor access
  7. Variety of casino action
  8. Recent city-wide redevelopment
  9. Quality lifestyle
  10. Unlimited outdoor recreation
  11. Facility management
  12. Lodging inventory (20,000 rooms)

 

 

OPPORTUNITIES

  1. Consensus building
  2. Pending redevelopment
  3. Increasing acceptance of gaming
  4. Build on business growth within community
  5. Capitalize on unique outdoor retailer opportunities
  6. Leverage University system

 

 

WEAKNESSES

  1. RSCVA dependence on tax revenue
  2. Proliferation of gaming world-wide
  3. Lack of convention brand hotels
  4. Heavily invested in facilities
  5. Limited air service vs. competitive cities
  6. Poor internal transportation opportunities

 

 

THREATS

  1. Decreasing availability of entry-level workers
  2. Heavily gaming driven economy
  3. Reinvestment needed
  4. Internet gaming
  5. Isolation of convention center
  6. Weather

 

 

 

 

 

 

 

 

 

 

                       

 

 

 

 

 

 

 

 

Sales & Marketing  

                                

 

 

STRENGTHS

  1. Value Destination
  2. Customer Service
  3. Excellent facilities
  4. Year-round unlimited outdoor recreation
  5. Proximity to Lake Tahoe
  6. Nevada-style gaming
  7. University within city limits
  8. Great air service for community our size
  9. Vibrant arts, culture, and heritage product
  10. Top-name entertainment
  11. Downtown redevelopment progress
  12. Property redevelopment
  13. Hungry for business

 

 

OPPORTUNITIES

  1. Increase ADR
  2. Improve destination image
  3. First tier cities becoming too expensive
  4. Increase hotel accommodations within walking distance of RSCC
  5. Refine special event funding process and expectations
  6. Continued citywide redevelopment and reinvestment
  7. Growing shopping and specialty retail opportunities
  8. Increase non-stop air service to and from top 30 markets
  9. Focus improvements on Truckee River
  10. Marketing and sales integration
  11. International markets opportunities
  12. Regional cooperation
  13. Variety of hotel options
  14. Improve the corridor and the access btw. Downtown and the RSCC

 

 

WEAKNESSES

  1. Destination perception
  2. Limited air service vs. competitive cities
  3. Limited number of hotel rooms near RSCC
  4. Limited sales and marketing budgets
  5. Small base of convention center business

 

 

THREATS

  1. Competition from cities to attract meeting, convention, tradeshow and special event business
  2. Not working together
  3. Volatile airline industry
  4. Dependence on gaming customers and proliferation of world-wide gaming
  5. Fluctuating gas prices/impact on travel
  6. Competition of river development (i.e. Spokane WA, Dayton OH, McHenry MD)
  7. Construction interruptions
  8. Limited pedestrian friendly area around RSCC
  9. Lack of high-end brand hotels and national sales force

 

 

                       

 

 

 

Facilities

(Reno Events Center (REC), National Bowling Stadium (NBS), Reno-Sparks Livestock Events Center (RSLEC), Reno-Sparks Convention Center (RSCC), Northgate and Wildcreek Golf Courses)

 

 

STRENGTHS

  1. All – Diverse facilities to host a myriad of events
  2. All – Own and/or operate facilities
  3. REC – Partner with best booking agencies
  4. NBS – World-class bowling stadium
  5. RSLEC – Central western location for regional horse shows
  6. RSCC – Available space inventory

 

 

OPPORTUNITIES

  1. All – Increase sign/advertising revenue
  2. All – Increase occupancy of facilities and/or improve targeted client base
  3. All – Improve financial performance to reduce subsidies
  4. REC – Expand booking opportunities
  5. NBS – Dedicated sales effort to drive group business
  6. RSLEC - Renovation of property
  7. RSCC – Increase hotel inventory within walking distance of facility
  8. RSCC – Evaluate future option to expand

 

 

WEAKNESSES

  1. Overall – Lack of capital reinvestment
  2. Overall – Requires subsidy from annual budget (except REC)
  3. NBS – Single-purpose facility
  4. RSLEC – Aging facility losing core business
  5. RSLEC and RSCC – Limited convention-quality hotels within walking distance
  6. Golf – Oversaturated golf market

 

 

THREATS

  1. All – No plan for capital reinvestment
  2. All – Limited air service vs. competitive cities
  3. All – Competition
  4. REC – Dependant on independent promoters and casino operators for booking entertainment
  5. RSLEC – New facilities on west coast being built
  6. Golf – Heavy competition, weak utilization, increasing subsidies

 

 

 

This entry was posted on Wednesday, March 21st, 2007 at 5:33 pm and is filed under Key Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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