RSCVA Brand Statement - Final
Brand Statement:
Reno-Tahoe, America’s Adventure Place
(We will continue to promote all the activities available and let the customer - YOU define the adventure)
RSCVA Strategic Plan Background
The RSCVA has generally looked at planning in the context of the upcoming year's budget. There is a need for a longer-term vision and plan to guide the organization. Creating a process that will build a consensus among staff, stakeholders and the Board of Directors about the organization's role, goals and objectives will be of benefit. A plan is a vision, a vision of the future. It is a method to facilitate decision making and clarify options. The goal of this process is to develop and adopt a strategic plan for the RSCVA by spring 2007 that will guide the organization's efforts for the next 3 - 5 years.