Draft Planks
Draft Planks:
Based on public meetings following are the recognized key issues that the RSCVA Strategic Plan will focus on as well as some example measures of success.
Increase Convention Sales and Marketing – Top priority to sell destination as place to do business (i.e. conventions, tradeshows and meetings), while also leveraging the group facility assets to book maximum hotel room nights.
Sample Measures of Success:
Immediate
· Achieve or exceed convention sales goals for the RSCC, REC, RSLEC and NBS
Beginning 2009
· Book one RSCC city-wide event per month
Increase Tourism Sales and Marketing – Increase individual traveler and group traveler business for Reno-Tahoe by marketing regionally, nationally and internationally.
Sample Measures of Success:
· Achieve or exceed Travel Industry Sales goals
· Develop a 10 year plan for International tourism marketing
Develop Capital Improvement Program – Create a reasonable phased capital improvement plan for the RSCVA owned facilities to ensure they remain safe and competitive with industry standards.
Sample Measures of Success:
By 2011
· Establish an annual capital budget allocation of 1% of the insured value of the facilities that can be used each year for the highest priority capital expenditures
· Establish a capital reserve of .5% of the insured value of the facilities that is available to address emergency and unforeseen but essential capital improvements
Efficiently Manage Assets – Increase facility occupancy levels at competitive rates, while simultaneously focusing on efficient operations, to reduce facility subsidies and maintain high quality operations and service, and ultimately increase bottom-line revenues.
Sample Measure of Success:
Immediate
· Strong customer satisfaction ratings for each facility
By 2009
· Reduce subsidy percentage for RSCC
· Eliminate subsidy for golf properties
Develop Special Events Funding Philosophy – Develop and implement a reasonable special events philosophy and funding system that ties to increasing room nights and ADR and/or measurably increases brand awareness and propensity to visit Reno-Tahoe.
Sample Measures of Success:
Immediate
· Establish consistent funding levels with the RSCVA budget
By 2008
· Develop a special events network resource that will assist special events with technical advice/assistance and establish a special events community committee that will meet monthly to discuss issues.
Address Average Daily Rate – Hold educational activities and provide occupancy tools which will help area hotel properties make wise pricing decisions. An increased ADR will positively impact the RSCVA budget providing increased dollars to sell and market the destination and enhance the customer perception of Reno-Tahoe, as well as make it possible for area properties to continue to renovate/expand, and increase the likelihood of attracting traditional national convention business brand hotels to the marketplace.
Sample Measures of Success:
Immediate
· Annual ADR increase for cash occupied rooms
By 2009
· Annual ADR average at least mid range with competitive convention cities and approaching the Federal Per Diem reimbursement rate for Reno-Tahoe