The RSCVA has generally looked at planning in the context of the upcoming year's budget. There is a need for a longer-term vision and plan to guide the organization. Creating a process that will build a consensus among staff, stakeholders and the Board of Directors about the organization's role, goals and objectives will be of benefit. A plan is a vision, a vision of the future. It is a method to facilitate decision making and clarify options. The goal of this process is to develop and adopt a strategic plan for the RSCVA by spring 2007 that will guide the organization's efforts for the next 3 - 5 years.
The mission of the RSCVA is to attract overnight visitors to Reno-Tahoe through tourism marketing, convention sales and facilities operations, to stay in area lodging facilities and enjoy the amenities, attractions and events available, thereby enhancing the quality of life and economic vitality of Northern Nevada.
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November 21st, 2006 at 6:57 am
MISSION: To increase travel spending within the region, generate additional tax revenues from increased travel spending, and sustain and expand travel and tourism-related employment within North Western Nevada.